Give a clip the faded, soft-black finish of film prints and a lot of social video. The darkest tones are lifted into a charcoal gray and the highlights roll off gently, while the midtones keep their contrast.
Fade and contrast
Fade raises the floor of the tonal range. Contrast restores separation in the midtones after the lift. Around 40% fade with contrast at 100% gives the common matte look; push fade above 60% for a washed, vintage print.
Strength
Strength blends the curve with the original, so the same look can be applied lightly across a whole sequence. Pair it with the split toning video effect to add a color cast to the lifted shadows.